The terms PIM and DAM are not often used. It is therefore perfectly logical that you know little about them. To find out more about PIM and DAM, this article explains the difference between the systems. At the bottom of the article you will also find a handy link for help in choosing a PIM system.
What are the differences between PIM and DAM systems?
PIM stands for Product Information Management. This system helps your company organise all the information you have about a product. Whether you sell it or manufacture it, this system is useful. Companies that make or sell a lot of products can make good use of this system. The system helps to keep an overview of all products. It is therefore a software system with which all digital information about the products is stored. This way, your employees can easily access the information. But you can also easily distribute the information across different platforms, for example:
- Webshops
- POS systems
- Catalogues
- Marketplace
- CRM
- BI
- ERP
The system ensures that the product information is the same everywhere.
After PIM, it is DAM’s turn. DAM is the abbreviation for Digital Asset Management. In this system, you store and manage images, documents, multimedia files and logos of your products. As a user, you can add digital files to the system, index them, check them and approve them. DAM therefore contains product photos and videos. You can see it as a digital library, where all your colleagues can quickly view and download product files. PIM systems often also offer a DAM function. This is handy, because it means you have all the information about a product in one place.
The difference between PIM and DAM is that in PIM you have all the information about the product, such as prices, product descriptions and barcodes. You can easily distribute this information across all internal and external systems. In the DAM system, you store all image material, presentations and audio files about the product.
The advantage of PIM and DAM is that all staff members have access to all digital content and information. As a result, the information is always the same everywhere, whether it is in a cash register or on the website.
More information about PIM and DAM systems
Do you have more questions about PIM and DAM systems? Then take a look at pimvendors.com. The staff at this website will help you see if a PIM system is useful for your business. First, you fill out a five-minute survey. Based on your answers, they will determine whether or not a PIM system is useful.
Do you already know you want a PIM system? Then you can find out how much the system costs on this website. The staff will be happy to help you choose the best PIM system. They do this independently, they ask a fixed amount from their partners, so they do not have a preference in advance. They work with over 100 experts and more than 30 PIM systems. Depending on all your needs, they will advise you the system that suits your company best.